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Strategic Brand Management

Keller Kevin Lane

Strategic Brand Management - 1st - New delhi Pearson 2020 - 642 - Building measuring and managing brand equity .

ISBN: 9789353946135

Subjects--Facted Index Terms:
Management

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Vasantrao Naik Marathwada Krishi Vidyapeeth, Parbhani University LibraryOnline Public Access Catalogue

Strategic Brand Management